Within Wembley Park and adjacent to Wembley Stadium, the SSE Arena is a popular event space for concerts, sports, family shows, comedies and various other performances. It was previously known as Wembley Arena and the Empire Pool, changing its name for sponsorship purposes in 2014.
The building famously hosted the 1948 and 2012 Olympics, and continues to show significance in the sporting world. In recent years, it provided the venue for TNA Wrestling, Snooker Finals, Premier League Darts and many others.
It is also synonymous with performances by high-profile musical artists. Throughout the years, the likes of The Hollies, The Rolling Stones, Pink Floyd, Pearl Jam, The Who, Beyonce, Prince, and thrice-performing, The Beatles, all graced its stage. In 2006, Pink recorded her concert there and released it as a music DVD.
Commemorating its reputation for delivering star-studded performances, the Arena created a Square of Fame in 2006. The Square mirrors the Hollywood Walk of Fame, embellished with bronze plaques with imprints of famous visitors. Pop icon Madonna was the first to make her mark.
The refurbishments to the Wembley Park area have leveraged its profile, where the Arena is only surpassed by the O2 as London’s largest indoor arena. It is also within the top 20 largest in the UK.